Amplify Systems is built on HighLevel, so read this knowing which side we work on. We have kept to what each company publishes about itself, and we say where ClickFunnels is the better choice.
The short answer
- ClickFunnels suits coaches, course creators and online sellers whose company is the funnel: pages, checkout, email and courses, with a clear limit on contacts and team size per plan.
- HighLevel suits companies that also sell by phone and appointment, and agencies running many client accounts: CRM, calls, texts, booking, reviews and funnels in one account.
Prices, as each one lists them
ClickFunnels
| ClickFunnels plan | Listed price | What the plan lists |
|---|---|---|
| Launch | $97 a month, or $81 a month billed annually | 1 workspace, 2 team members, 10,000 contacts, 50,000 emails a month, 3 courses |
| Scale | $197 a month, or $164 a month billed annually | 5 workspaces, 5 team members, 75,000 contacts, 300,000 emails a month, 6 courses |
| Optimize | $297 a month, or $248 a month billed annually | 10 workspaces, 10 team members, 150,000 contacts, 750,000 emails a month, 10 courses |
| Dominate | $5,997 a year, annual only | 20 workspaces, 20 team members, 400,000 contacts, 1.2 million emails a month, 20 courses |
Source: ClickFunnels's own pricing page, www.clickfunnels.com/pricing, read on 31 October 2026. Prices are in US dollars and change; check the page before you buy.
HighLevel
| HighLevel plan | Listed price | What the plan lists |
|---|---|---|
| Starter | $97 a month | 3 sub-accounts, unlimited contacts and users, all core features |
| Unlimited | $297 a month | Everything in Starter, plus unlimited sub-accounts, rebilling of phone and email at cost, basic API access |
| Founder | $497 a month | Everything in Unlimited, plus rebilling with markup and HighLevel’s founder feature set |
| Enterprise | Not listed; quoted by HighLevel’s sales team | For high-volume companies and agencies |
Source: HighLevel's own pricing page, www.gohighlevel.com/pricing, read on 31 October 2026. Prices are in US dollars and change; check the page before you buy.
HighLevel lists unlimited contacts and users on every plan, and bills phone numbers, texts, emails sent and AI features by usage on top.
Side by side
| HighLevel | ClickFunnels | |
|---|---|---|
| Entry plan | $97 a month (Starter) | $97 a month, or $81 billed annually (Launch) |
| Contacts | Unlimited on every plan | 10,000 to 400,000, by plan |
| Team members | Unlimited on every plan | 2 to 20, by plan |
| Accounts | 3 sub-accounts on Starter; unlimited from Unlimited up | 1 to 20 workspaces, by plan |
| Billed by usage | 50,000 to 1.2 million a month, by plan | |
| Phone and text | Listed, billed by usage | Not listed on the pricing page |
| Booking calendars | Listed on every plan | Not listed on the pricing page |
| Courses | Listed on every plan | 3 to 20, by plan |
Sources: HighLevel pricing and ClickFunnels pricing, both read on 31 October 2026. “Not listed” means the pricing page doesn't mention it; ask ClickFunnels if you need it.
When ClickFunnels is the better fit
- Your company sells online, start to finish. If buyers find you, read a page and check out without talking to anyone, a funnel-first tool keeps things simple.
- You want fewer moving parts. A narrower tool means fewer settings to learn.
- You like annual billing. ClickFunnels lists a lower monthly rate when you pay for the year.
When HighLevel is the better fit
- People call or book before they buy. Calls, texts, missed call text back, booking and reminders sit next to the funnel.
- Your list or your team is large. Contacts and users don't move the plan price.
- You run an agency. Sub-accounts, snapshots and white-label options are built for managing many clients.
- You want one inbox. Texts, email, calls and social messages from a contact all appear in one conversation.
Before you switch
- List the funnels and courses that bring in money. Rebuild those first.
- Count your contacts, team and monthly emails, and price both on their own pricing pages.
- Plan for text registration (A2P 10DLC) if you will text customers in the US from HighLevel.
- Allow time for setup. If you want help, see HighLevel setup, done with you.